Service

FMCG

Location intelligence plays an important role in improving the efficiency and effectiveness of marketing and distribution strategies.

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What Location Intelligence Can Do In FMCG

  • 01.

    Market Penetration Analysis

    Track product/brand reach across different locations, identify areas with low penetration, and adjust marketing/distribution strategies accordingly.

  • 02.

    Sales Density Analysis

    Measure sales density in various regions to identify demand patterns and optimize stock and distribution of goods.

  • 03.

    Distribution Route Optimization

    Use geographic data to plan optimal delivery routes, reducing logistics costs and improving delivery times to retailers and consumers.

  • 04.

    Location Based Inventory Management

    Use geographic data to predict product needs across locations and manage inventory more effectively, avoiding overstocks or understocks.

Improve Their Understanding of The Market And Leverage Geospatial Data To Make More Informed Decisions

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