Service
FMCG
Location intelligence plays an important role in improving the efficiency and effectiveness of marketing and distribution strategies.
What Location Intelligence Can Do In FMCG
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01.
Market Penetration Analysis
Track product/brand reach across different locations, identify areas with low penetration, and adjust marketing/distribution strategies accordingly.
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02.
Sales Density Analysis
Measure sales density in various regions to identify demand patterns and optimize stock and distribution of goods.
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03.
Distribution Route Optimization
Use geographic data to plan optimal delivery routes, reducing logistics costs and improving delivery times to retailers and consumers.
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04.
Location Based Inventory Management
Use geographic data to predict product needs across locations and manage inventory more effectively, avoiding overstocks or understocks.
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